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Thunder Bay • Orillia

Honours Bachelor of Commerce (Marketing Major)(TB)

First Year:

ADMISSION REQUIREMENT:
Completion of the Ontario Secondary School Diploma (OSSD), or equivalent. One credit each in Gr. 12 U English and Math; 4 additional Gr. 12 U or M credits. (Note: Applicants without Gr. 12 U Math will be considered for admission but will be required to take a 0.5 FCE prescribed course as a First Year elective.)

Business 1011 - Introduction to Management 0.5
Business 1012 - Financial Accounting 0.5
Business 1013 - Business Computing 0.5
Business 1031 - Business Writing I 0.5
Business 1056 - Business Quantitative Analysis I 0.5
Business 1076 - Business Quantitative Analysis II 0.5
Economics 1100 - Principles of Economics 1.0
0.5 Full Course Equivalent Elective Open Non-Business 0.5
0.5 Full Course Equivalent Elective Open Non-Business or Business 1036 0.5
  5.0

Second Year:

CONTINUATION REQUIREMENT:

Satisfactory completion of all courses required for Year I - Honours Bachelor of Commerce with an overall average of at least 60%.

Business 2012 - Management Accounting 0.5
Business 2014 - Marketing Management I 0.5
Business 2016 - Operations Management I 0.5
Business 2019 - Finance I 0.5
Business 2031 - Business Writing II 0.5
Business 2033 - Management Information Systems 0.5
Business 2034 - Marketing Management II 0.5
Business 2038 - Introduction to Organizational Behaviour 0.5
Business 2039 - Finance II 0.5
Business 2051 - Business Presentations 0.5
  5.0
   

 

Third Year:

CONTINUATION REQUIREMENT:

(a) Satisfactory completion of Year II - Honours Bachelor of Commerce with an overall average of at least 70% based on all Year II courses
(b) The student must meet the pre-requisite for each elective selected.

Third Year Core Subjects

Business 3016 - Operations Management II 0.5
Business 3017 - The Canadian Business
Environment
0.5
Business 3058 - Human Resources Management 0.5
Business 3071 - Strategic Management I 0.5
  2.0

Marketing Major

Third Year Core Subjects (above) 2.0
Business 3014 - Marketing Research 0.5
Business 3274 - Consumer Behaviour 0.5
Business 3051 - Law 0.5
Business 3054 - Sales and Merchandising
Management
0.5
0.5 Full Course Equivalent Marketing Elective from:
   
Business 4034 - Marketing Communications  
Business 4074 - Marketing Channels  
Business 4214 - Topics in Marketing  
Business 4234 - Not-for-Profit Marketing  
Business 3034 - Analytical Techniques in Marketing  
Business 4094 - Digital Marketing  
Business 4114 - Brand Management 0.5
   
1.0 Full Course Equivalent Elective - Open 1.0
  5.5

Fourth Year:

CONTINUATION REQUIREMENT:
Satisfactory completion of Year III - Honours Bachelor of Commerce with an overall average of at least 70% based on all Year III courses.

GRADUATION REQUIREMENT:
Satisfactory completion of all courses required for Year IV - Honours Bachelor of Commerce with an overall average of at least 70% based on all Year IV courses.

Fourth Year Core Subject

Business 4071 - Strategic Management II    0.5
Business 4414 - Marketing Strategy 0.5
  1.0

Marketing Major

Fourth Year Core Subject (above) 1.0
   
1.0 Full Course Equivalent Marketing Elective from: 1.0
Business 4034 - Marketing Communications  
Business 4074 - Marketing Channels  
Business 4214 - Topics in Marketing  
Business 4234 - Not-for-Profit Marketing  
Business 3034 - Analytical Techniques in Marketing  

Business 4094 - Digital Marketing

 

Business 4114 - Brand Management

 
1.0 Full Course Equivalent Elective - Business Non-Marketing 1.0
1.0 Full Course Equivalent Elective - Open 1.0
1.0 Full Course Equivalent Elective - Open Non-Business 1.0
  5.0

Note: The Indigenous Content Requirement is being met by the successful completion of the following required Business courses: Business 1011 or Business 1511, Business 2038, and Business 3017