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Thunder Bay • Orillia

Honours Bachelor of Commerce (Business Administration Major) College Transfer Program (O) - Marketing II

Business 2334 Marketing II
Building upon the concepts and techniques introduced in Marketing I, this course introduces students to major marketing policy decisions that influence the successful design and implementation of an organization’s marketing strategy. The course requires students to consider the formulation and management of a firm's product policies, pricing strategy, promotional programs, and distribution channels. In addition, students are introduced to selected topics of current interest to marketing managers.
Credit Weight: 0.5
Prerequisite(s):

Business 2314

Offering: 3-0; or 3-0