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Summary of Changes Made in This Calendar - Strategic Digital Communications

Media Studies 3013 Strategic Digital Communications
Developing a strategic digital communications plan, students will incorporate techniques from areas such as marketing, public relations, social media, digital media metrics, search engine optimization, and big data, using a variety of media genres such as video, audio and image design, and focusing on the articulation of values that shape relationships with audiences. A critical-ethical approach will be taken to new digital techniques of communication, such as proprietary algorithms, greenwashing, astroturfing, click bait, and data mining.
Credit Weight: 0.5
Offering: 3-0; or 3-0
Course Classifications:
  • Type A: Humanities
  • Type B: Social Sciences