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Thunder Bay • Orillia

Type B: Social Sciences - Strategic Management I

Business 3071 Strategic Management I
An interactive, analytical and conceptual examination of the organization within its environment, focusing on the role of the chief executive in establishing objectives and formulating and implementing corporate strategy. Students learn to develop a framework reconciling the organization's needs and capabilities with management's personal objectives and society's values in a changing environment. Key topics include: Governance structures (stakeholders' power & interest analysis and organizational power structure), formulation of mission, vision, values, and objectives, strategy formulation, environmental scanning, strategy evaluation, and interactive strategies.
Credit Weight: 0.5
Prerequisite(s):

Completion of Second Year of the Honours Bachelor of Commerce Program with an overall 70% average

Corequisite(s): Business 3016, 3017, 3058 and a half core course from selected major
Offering: 0-0; 3-0
Course Classifications: Type B: Social Sciences