Thunder Bay • Orillia

Honours Bachelor of Commerce (Accounting Major)(TB) - Marketing Management I

Business 2014 Marketing Management I
Introduces business students to the North American system by which products and services are matched with existing and evolving consumer needs. From a strategic planning perspective, focuses upon the major concepts and techniques necessary to identify and assess profitable business opportunities for large and small organizations. The case method of study is employed for the purpose of developing the student's analytical skills when dealing with change as it occurs in a marketing context.
Credit Weight: 0.5

Business 1011, 1012, 1056, and 1076

Offering: 3-0; 0-0